Supported by radio, print and online, developed a social engagement campaign to showcase consumer stories/experiences. Tied the overall graphic look and feel to the overarching campaign to retain familiarity and credibility. Online display elements and email blasts incentivized users to join the contest and win a prize, from which an essay winner was selected and featured on the website.
Contributors: Vince Quilantang, Design
- Art Direction
- Business Development
- Conceptualization
- Copywriting
- Cost Estimating
- Creative Direction
- Project Management
