Building brands that resonate
Multi-channel campaign creation, deployment, and monitoring
Product development and website creation
Creative Team Leadership
Experience working with and developing creative teams to produce solutions that engage consumers and drive results
Multi-Channel Creative Direction
Hands on shaping of digital, traditional, design, OOH and online solutions to deliver fully integrated consumer touchpoints
Process & Workflow
Adept at evolving procedures in line with agency business objectives. P&L oversight, defining processes, accountability
Project Planning & Oversight
Full project lifecycle: estimating, business development requirements, asset assignments, vendor management
What I Do
Build brands that resonate
Branding is a process of discovery and interpretation. Seeking to understand the truth and ethos behind a product or service and communicating those virtues in ways that will engage the consumer. When executed effectively, a brand conveys honesty and authenticity and evokes trust and safety. It stands for something. And, when properly managed, it has staying power.
Multi-channel campaign creation
I’ve had the privilege of working on many brand campaigns, large and small, overseeing the creative execution, production, and deployment, for consumers at different levels and places. I have expertise in producing experiences that engage people at home, in their car, browsing their phones, in the community, interacting with their social networks, at the register, after the purchase—throughout the entire customer journey. This 30,000-foot view and ‘on the ground’ perspective are essential to the success of any campaign.
Product development and website creation
In my experience, building a website is but one essential step in bringing a new product or service to market. A process proceeded by rigorous research and planning, identifying the marketing and business goals and objectives, and determining the scope of work. I’ve worked on many startups heading to market for the first time and brands looking to reposition their presence. Seldom does the conversation start with, “I need a website,” but rather, “what is the best way to get my product into the hands of the consumer?”
And more often, a website is needed.
