Conceived and developed the “Live it!” campaign, to capture the aspirational qualities of living a healthy lifestyle. Sourced and combined a series of images and themes with the ‘Live it!’ message to align with specific demo groups. Produced simple, clean and bold image-driven executions to better connect with consumers.
Contributors: Vince Quilantang, Design
- Art Direction
- Business Development
- Conceptualization
- Copywriting
- Cost Estimating
- Creative Direction
- Project Management
