Elevated the look of the TV campaign for this leading retail company. Created a more relational theme with customers speaking honestly about their experience with the product, discussing real benefits. Selected and assemble cast and shot in studio. Produced a simple commercial with clean and select use of visual graphics to convey a no-nonsense, less ‘salesy’ message.
Contributors: Rich Reynolds, Production; Chris Bell, DP; Tim Hunter, Copy
- Art Direction
- Conceptualization
- Cost Estimating
- Creative Direction
- Project Management
