Revamped existing brand to convey a more customer friendly personality. Produced an image appropriate to the category but also one that was universally recognized as a soft, cuddly figure. Combined iconic image with modern typeface to be more current and relevant. The pairing results in a progressive logo, one that elicits trust and security.
Contributors: Chris Roberts, Design
- Art Direction
- Business Development
- Cost Estimating
- Creative Direction
- Project Management
