Introduced the Santa character as a ‘regular’ guy, looking to equip his sleigh (I mean ride) with the latest audio gear. The helpful employee is not so sure what to think, but when in doubt, be nice to Santa. The Holiday campaign contributed to the company exceeding its revenue goals and helped Car Toys finish the year on an upswing.
Contributors: Rich Reynolds, DP/Production
- Art Direction
- Business Development
- Conceptualization
- Copywriting
- Cost Estimating
- Creative Direction
- Project Management
