We were presented with an opportunity to revitalize the brand and to elevate awareness for this relatively unknown disorder. We devised a solution that focused on hope rather than on the disorder itself. The result was a light and friendly identity that incorporated a contemporary use of typography with progressive imagery – an icon that conveys relevancy and innovation in support of the ongoing efforts to find a cure.
Contributors: Vince Quilantang, Design/Production
- Art Direction
- Cost Estimating
- Project Management
