Creative Process Archives - Chris Settle

Creative Process

Know Your Audience

All too often, well-meaning designers are eager to begin developing ideas and concepts before they…

Chris_SettleJanuary 12, 2022

Creative Process Effective Creative

Visual Touch-Point: The Stuff We Do as Designers

As a designer in marketing, we’ve all heard the term “consumer touch-point” in reference to…

Chris_SettleJune 5, 2021

Creative Process

A Portfolio Isn’t Real Unless You Can Touch It

Call me old fashion, but I prefer a ‘hands-on’ approach when viewing work. I like…

Chris_SettleFebruary 10, 2021