Online OEM auto parts store was seeking to leverage their unique position as a wholesale parts provider and expand their offering to a National consumer base. Current platform was not adequately branded, positioned, nor designed to manage millions of skews.
Researched competition. Developed a differentiating ID package that was bold, unique and embodied the characteristics of a category leader. Undertook rigorous and thorough UX process to elicit user-feedback and establish foundation for site design, to include testing and refinement. Resulting in a current, easy to navigate design.
Assembled team of proven experts to collaborate and deliver the best product possible. Customized the Magento platform to accommodate heavy data load. Created a brand mark that embodied the national scope of the offering. Developed a progressive, user-centric online experience, derived from consumer feedback and behaviors.
Internal brand audit led to product positioning strategy. Conducted usability study utilizing carefully screened participants to gain insights to establish design outcome. Paper mockups, timed scenarios and interviews to test and confirm user-behaviors. GA measured conversions post launch to measure YOY growth performance.
Comprehensive usability testing ensured a positive, user experience. Progressive design positioned brand as a category leader. Database designed to accommodate 7+ millions SKUs, four major brands, shared across four URLs. YOY growth of 28% for three consecutive years.
