Iconic regional chain of car audio electronics and wireless phones was in need of upgrading their image to remain relevant and competitive in an ever changing retail landscape. Needed assistance revitalizing their marketing to generate tra ffic and boost sales.
Conducted audit of all visual assets. Evaluated assets against the competitive landscape. Identi ed the core customers and formulated consumer personas. Findings provided the rationale to construct a point of view. Produced a comprehensive system of new designs to align all visual touch-points.
Revamped visual brand to be more progressive and integrate across all visual touch-points including: in-store POS items, product tags, signage, online/digital assets, event branding, TV and social channels. Incorporated elements into a comprehensive brand style guide to govern visual continuity throughout the brand.
Industry best practices, in-store management feedback, customer intercepts and surveys shaped final recommendations. Improved readability, clarity of in-store and online messaging based on data collected. Optimized digital messaging via AB testing and analysis, tracked online behaviors through GA.
Migration to the new system continues as stores systematically update their fixtures, posters and in-store presentation. Articulation of the brand guidelines has led to efficiencies in the production process as well as improved visual consistency throughout all touch-points.
